Mohamed Ali Director of Marketing & Communications
Mohamed comes from a diverse background with experience in political campaigns, advocacy, nonprofit management, communications, and digital marketing. His work has led to the generation of over $2 Million in income during one 12-month period from 2015-2016, as well as management of multi-million dollar fundraising projects.
As the Director of Marketing & Communications, Mohamed is responsible for planning, development and implementation of all of Penny Appeal USA’s marketing strategies, marketing communications, and public relations activities, both external and internal.
Mohamed Ali served as the former Chapter Coordinator of the Sacramento Valley Chapter of the Council on American-Islamic Relations (CAIR-SV) until 2014. A graduate of UC Santa Cruz, Mohamed received a Bachelor’s Degree in Political Science before moving back to Sacramento to work on the California Young Democrats’ 2010 Young Voter Revolution Campaign as a Field Organizer/Assistant Campaign Manager. Following that highly-successful campaign, Mohamed went on to work as a Public Relations consultant before being hired full-time at CAIR in May of 2011. Initially a Fellow, Mohamed was promoted to Chapter Coordinator in January of 2012 managing office operations in all the departments. In the summer of 2011, Mohamed was selected as one of 24 young Muslim professionals from the United States and Canada to attend the Muslim Public Affairs’ (MPAC) policy summit in D.C. where he met with heads of think tanks, top policy officials of the various agencies of the Executive Branch, members of Congress, and the President’s staff.
Mohamed was an active figure within the Greater Sacramento Community until his recent move to Maryland in December, 2013. His service was recognized by the Davis Action Coalition which awarded him the Malcolm X Tenet Award for “Outstanding Human and Civil Rights.”
In 2015, Mohamed joined a young team of professionals at United Muslim Relief, and almost single-handedly established a department that brought in $1.4 Million in cash revenue over the span of 9 months—signifying an over 400% increase over the prior year. His work in branding the organization, utilizing data analytics, and implementing innovative tools to improve inbound marketing strategies helped the organization grow at an unprecedented rate within the industry. Mohamed was also responsible for managing UMR’s largest campaign of the year which, in 2015, brought $3.4 Million to the organization through diverse channels and a successful strategic multi-channel marketing strategy.